PRIVACY PROTECTION

Claims of privacy protection made by companies may be difficult for consumers to verify, except when they have already been violated.

In a consumer protection approach, in contrast, it is acknowledged that individuals may not have the time or knowledge to make informed choices, or may not have reasonable alternatives available. In support of this view, Jensen and Potts showed that most privacy policies are above the reading level of the average person ^] Therefore, this approach advocates greater government definition and enforcement of privacy standards.